Bing Ads (formerly Microsoft adCenter and MSN adCenter) is a service that provides pay per clickadvertising on both the Bing and Yahoo! search engines. As of the fourth quarter 2013, Bing Adshas 15.6% market share in the United States.
Just like Google Adwords, Bing Ads can also deliver extremely powerful advertising that works!
- People search online for a product or service
They enter search terms (called keywords) into search engines like Bing or Yahoo.
- They find your ad
If the keywords in your ad match a search, your ad appears next to or above search results on Bing and Yahoo.
- Customers reach out to you
You can configure your ad so people can call you, visit your website, or go right to your door.